Need to find ways to make book review solicitation more affordable and time effective? Check out three tips from the BBBB on how to get more reviews and save time and money:
#1: BookConnector
Don’t waste hours searching the web for book reviewers who may or may not review your book’s genre. BookConnector connects authors and publishers with people and resources likely to promote their books. They match your book’s characteristics with their large database of reviewers, review sites, book clubs, and reading venues, so you get personalized results and more bang for your book. BookConnector offers a free basic service and an affordable advanced service. To learn more go to www.BookConnector.com.
#2: Timing
Most book reviewers will not review a book sent to them after publication. You or your publicist should be sending out advance reader’s copies (ARCs)/galleys three to six months in advance of the publication date. Make sure that you do your research to learn the reviewers’ individual submission guidelines. Publisher’s Weekly, for example, states that it will not review a title after its pub date or if it is self-published (unless it has a print run greater than two thousand or an arrangement with a reputable distributor). For more info on Publisher’s Weekly’s submission process go to www.PublishersWeekly.com.
#3: Radio Television Interview Report
RTIR just might be the answer. Radio Television Interview Report is a magazine that producers read to find interesting guests who are available for interviews. Each issue reaches more than 4,000 producers, hosts, and program directors worldwide. RTIR has several different advertising packages, and they will write your copy for free. Log on to www.RTIR.com to see if they are the right fit for you.
