Big Book Blog Links 11-22-06
By Aaron HierholzerMore often than not, the well-crafted copy gracing book jackets and back covers wasn’t written by the author, but by a copywriter.
Book Yourself on Radio and Television: One of the most effective and inexpensive means to garner publicity for your book is through radio or television interviews. While a great number of methods and approaches can be employed, here are some basic steps for you to follow.
Editors are an endangered species in one sense and a rare commodity in another.
The Lure of the Embargoed Book–Sales Tactics 101: Make it unavailable. For a decade or more, publishers have been hip to this old chestnut, placing an embargo on books…
The O.J. Simpson book saga took another twist Tuesday when his former sister-in-law, Denise Brown, accused the media company behind the project of trying to buy her family’s silence for “millions of dollars.”
