Keep It Clear: Nonfiction Writing for Clarity, Not Condescension

By Erin Nelsen

Anytime you’re writing nonfiction, it’s nice if you know a lot more about your topic than your audience does. That isn’t usually a problem—most of us write what we know. But how do you know your audience will get the point? And how do you avoid explaining too much and losing their attention? There’s a fine line between clarity and condescension—but you need to know where it is.

The best way to be sure that you haven’t over- or underexplained your topic is to find a couple of members of your target audience and have them read the part of your work in question. After they’ve read it, ask them a few questions—how long did it take? Did they ever lose interest or get lost? Is there any part that needs more explanation? Ask them to explain the concept back to you, then rework the piece to correct any problems.

This method is almost foolproof. But unfortunately, often a deadline doesn’t allow for focus groups and three rounds of revisions. When that’s the case, you still need to make sure your point is clear. Read the piece over yourself and imagine you have the same level of knowledge as your audience. Look at these specific areas:

Are there passages with heavy use of buzzwords or specialized vocabulary? Try to break up or rephrase them. Even readers familiar with the material can get lost in too much specialized language, and one misunderstanding on what the particular word of the moment means can unravel your entire argument for that reader.

Take a sample paragraph completely out of context and read through it. Does it still make sense? Is it clear why this information is being presented? If not, revise it, and do a few more spot-checks on other paragraphs. Readers who get lost need to be able to find firm ground to stand on soon after to help them work out what they don’t understand, and an argument that depends on immediate knowledge of pages and pages of information isn’t going to get your point across.

If the argument is complicated, try to keep your prose simple. There’s no reason to complicate it more with involved language. If you’re making a particularly crucial point, rephrase it or give an example of what you mean in the sentence immediately following to reinforce it.

To avoid sounding condescending, don’t define words or terms more than once. Give the explanation, then reinforce the meaning by using the word in context soon after and using synonyms in the surrounding text if you haven’t used it for a while. Repeat your key principles, but keep your reader engaged by using different words or making the key point a sort of “punchline” at the end of an example. The idea is to present the same information with enough variation that a reader who got it the first time won’t be bored, but a reader who didn’t has another chance to catch on. As a test, read the piece yourself. Do you find yourself skipping over certain passages? Condense them.

Finally, there’s really no substitute for a fresh pair of eyes. If you can’t get a member of your audience or a real live editor, ask someone you trust to tell you the truth. (This should not be Microsoft Word’s spellcheck function.) Don’t get upset if your pages come back covered in suggestions. You don’t have to take them all—you just have to think about them. Your reader stopped to tell you she had a problem. In the interests of clarity and respect for your audience, you owe your piece a second look.

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