Big Bad Book Blog Newsfeed::10-9-07

By Aaron Hierholzer

:: Copyblogger: How to Create Ebooks That Sell

The good news for people interested in making money from ebooks is that the ones that sell best are nowhere near 200 pages. In fact, you can often turn a sweet profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to.

:: Baltimore Sun: There Must Be a Book in That

One stopped shopping. Another ate weird things. A couple spent a lot of time around goats. A girl said yes to everyone who asked her out. A guy read the entire Encyclopaedia Britannica. A family gave up toilet paper, television and toothpaste. All of these people not only did all of these eccentric things for one calendar year, each of them also found a publisher who thought their endeavor was so fascinating it ought to be recounted in a book.

:: Book Standard: Frankfurt Survey: Digitization is a Challenge for the Industry

The organizers of the Frankfurt Book Fair released the results of its survey about the challenges facing the book industry. More than 1,300 respondents from 86 countries responded to the survey and 53 percent said that digitization is the biggest challenge facing the industry […] After digitization, 24 percent said increasing globalization was a challenge, with user-generated content at 22 percent and the ongoing battle over territorial rights at 15 percent.

:: Publishers Weekly: Holtzbrink’s U.S. Arm Now Macmillan

There is little doubt that the Macmillan name has more cachet in American publishing circles than Holtzbrinck, and beginning today the U.S. subsidiary of the German conglomerate is changing its name to Macmillan. “Macmillan is an historic name and it makes sense to put all our operations under the same name,” said John Sargent, CEO of Macmillan’s U.S. operations.

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