It’s that wonderful time of year again–time to give your sales a little jolt by positioning your book as a gift for the season. Email your platform a reminder that there is still time left for holiday shopping, and that your book would make a great last-minute gift. If you sell through your own website, offer a discount or free shipping (or both). Otherwise, simply link them directly to your book on Amazon.com, BarnesAndNoble.com, BordersStores.com, BookSense.com, or an independent bookstore near you (if you know they have your book in stock). Holidays present a great opportunity to find a creative sales hook for your book.