http://www.bigbadbookblog.com/2009/10/16/headline-heaven-get-people-to-read-your-emails/ Thu, 18 Mar 2010 21:44:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bigbadbookblog.com/2009/10/16/headline-heaven-get-people-to-read-your-emails/comment-page-1/#comment-461330 blackwatertown Mon, 19 Oct 2009 13:21:49 +0000 http://www.bigbadbookblog.com/?p=1734#comment-461330 As someone on the receiving end of many many press release emails, I happily endorse the good advice above. Thankfully most of the book related emails that pop into my inbox are sensibly written and straightforward. Publishers, I thank you. (A lot from other sources are dire.) But I quibble with your final point, No.15. I've found the world "exclusive" to have been thoroughly devalued, to the extent that it immediately presses a negative button in my mind. The world "exclusive" tends to be a filler word, a vain attempt to conceal a paucity of other ideas. That's just my experience. As someone on the receiving end of many many press release emails, I happily endorse the good advice above. Thankfully most of the book related emails that pop into my inbox are sensibly written and straightforward. Publishers, I thank you. (A lot from other sources are dire.)
But I quibble with your final point, No.15. I’ve found the world “exclusive” to have been thoroughly devalued, to the extent that it immediately presses a negative button in my mind. The world “exclusive” tends to be a filler word, a vain attempt to conceal a paucity of other ideas. That’s just my experience.

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