Comments on: Guest Post: Marketing Your Writing (Part III) http://www.bigbadbookblog.com/2010/03/03/guest-post-marketing-your-writing-part-iii/ Fri, 03 Sep 2010 17:28:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Glennon http://www.bigbadbookblog.com/2010/03/03/guest-post-marketing-your-writing-part-iii/comment-page-1/#comment-463404 Chris Glennon Thu, 04 Mar 2010 17:58:44 +0000 http://www.bigbadbookblog.com/?p=2108#comment-463404 Great resources! However, how do you fully utilize all this information, research and marketing material. Very little, if any, of it is available at the retail point of sale, reviewers blog posts or fan websites and ‘pulling’ readers to multiple sources is a guaranteed way to loose a customer, fan and brand. What about a book marketing platform that can aggregate the external Internet marketing material (Twitter, YouTube, blog posts, etc), combine it with internal marketing material (i.e., chapter samples, author bio, news/appearance updates, etc.), organize it and push it to all distribution points (retail pos, blog postings, fan websites, viral distributions, etc.). This provides readers with the information they want, where they want it and when they want it (permission marketing). Also, purchase options allow for instant sales wherever the book is featured (i.e., blog post, fan website, author’s website, etc.). Book marketing platforms engage customer, increase interaction with the product, sell books and strengthen brand loyalty. Great resources! However, how do you fully utilize all this information, research and marketing material. Very little, if any, of it is available at the retail point of sale, reviewers blog posts or fan websites and ‘pulling’ readers to multiple sources is a guaranteed way to loose a customer, fan and brand.

What about a book marketing platform that can aggregate the external Internet marketing material (Twitter, YouTube, blog posts, etc), combine it with internal marketing material (i.e., chapter samples, author bio, news/appearance updates, etc.), organize it and push it to all distribution points (retail pos, blog postings, fan websites, viral distributions, etc.). This provides readers with the information they want, where they want it and when they want it (permission marketing). Also, purchase options allow for instant sales wherever the book is featured (i.e., blog post, fan website, author’s website, etc.). Book marketing platforms engage customer, increase interaction with the product, sell books and strengthen brand loyalty.

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