Archive for the ‘news’ Category

Digital Disintegration: Preservation in the Age of Technology

Thursday, March 18th, 2010

It’s a problem that most of us haven’t considered. More writers than ever before look to the ease of the computer and word processing to practice their craft with an unprecedented ease. The days of scribbling notes in margins and scratching through lines has, except for a few nostalgic stalwarts, become a quaint reminder of life sans the digital.

But the problem comes not during the process, but after it: during the preservation.

You might imagine that saving files on computers—say, a Microsoft Word .doc on a flashdrive—would present easy access and storage for an archivist. Surely much more so than dusty, half-decayed papers in an early 20th-century writer’s old desk. But what about when .doc becomes redundant and flash drives are as antiquated as floppy drives? How do previous drafts and notes and sketches of writers become preserved for future generations, when they may be stored on a piece of technology destined to become outmoded by the end of the month?

In Patricia Cohen’s New York Times article “Fending Off Digital Decay, Bit by Bit,” she examines just this problem. The line that sums it up best: “Imagine having a record but no record player.” This is forcing museums and archives to get creative in how they save and display digital works. Emory University, for example, has created an exhibit that emulates Salman Rushdie’s 90s-style ‘electronic universe’, with interactive technology that allows visitors to experience how Rushdie worked.

And even more exciting ideas are already being tossed around with regards to the writers of today: viewing websites an author browsed while writing, for instance.

But problems abound: how to convert old technology when many of today’s archivists are unfamiliar with the processes involved? (In fact, Cohen states that mostly it is police archivists who are able to work with old files and covert them into usable formats.) What to do if one accidentally deletes a precious file? (If you’ve ever done that, then you’ll recall the panic it causes.) How to protect something with no physical form, when the elements can destroy what it is being saved on? (For all that pen and paper may seem quaint, acid-free paper is much easier to store in bulk over time than a CD.)

It will be up to preservationists and archivists and curators to find new and inventive ways to capture the world of the writer, when so much of the formerly physical has become the intangibly digital. But you as a writer can certainly take steps toward preserving your own works and processes through fun and inventive ways. Take photographs of your writing space (and create physical copies!). Keep a journal (in an old-fashioned spiral journal, perhaps!). Make lists of websites you visit and articles you scan through. Make videos (burn them to a DVD, and keep the original digital file for when the next big video format comes through!). Keep a blog, then create your own POD book of the entries.

Exhausting, but writers interested in leaving behind legacies of more than just their books should certainly be interested in how the world of writing and its preservation continues to evolve.

Sort of makes you nostalgic for the typewriter, doesn’t it?

Book-Buying Statistics Galore

Monday, February 15th, 2010

For those of you who like statistics and pie charts, we wanted to share the results of a recent survey about reading and book-buying habits. Conducted by Verso Advertising and presented at last month’s Digital Book World conference in New York, the survey covers the demographics of ”avid readers,” the types of online marketing that consumers deem most effective, and readers’ views on some hot topics in the ebook space, like pricing, bundling, and piracy. See the slides from the presentation here.

Two Greenleaf Authors Recognized in 2009 800-CEO-READ Business Book Awards!

Wednesday, December 16th, 2009

9781929774692We’re excited to announce that A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level, a business book that Marc Miller published with Greenleaf Book Group in May of this year, has won Best in Category in Sales in 800-CEO-READ’s 2009 Business Book Awards. Miller’s book gives salespeople critical tools for connecting with decision makers to make more and bigger sales. Salespeople who become experts in their customers’ businesses and help them generate better results earn a “seat at the table”—the place reserved for those select people who guide the strategic direction of an enterprise.

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9781608320110Another Greenleaf author, Allan Weis, who wrote The Business of Changing Lives: How One Company Took the Information Superhighway to the Inner City, was a runner-up in the “Innovation & Creativity” category of the awards. Congratulations to Marc and Allan!

Decorate Your Email Signature with Holiday “Give Books” Tags

Tuesday, December 1st, 2009

Our friends over at Ingram Book Company are getting in the holiday spirit; they designed these cute little “Buy Books” and “Give Books” images you can drop right into your email signature. What a great way to remind all your friends that books are the perfect gift for pretty much anyone. Seriously, there are books that appeal to pretty much every taste and affinity (as Auburn points out in the previous post). And don’t hesitate to buy them for the non-readers in your life: they need to be given great books most of all!

Give books this season and you’ll be giving lasting enjoyment, promoting literacy, and, if you’ve written a book of your own, earning some book-sales karma. Selling books is, of course, what keeps publishers, booksellers, and authors going! Here for you to download and drop into your email signature are the images Ingram created:

Give books_winter-

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Buy books_poinsettia-

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-Buy books_fall

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-Give books_holiday

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BONUS: The Austin Chronicle’s book blog has compiled a great list of gift ideas for the book lover in your life, including jokey literary baseball shirts and accessories for Kindle owners.

Big Bad Weekly Tip: Mom Knows Best

Monday, September 14th, 2009

Weekly Tip 210The submission deadline for the Mom’s Choice Awards® is just around the corner, so if you want to get the attention of the parents and educators of the world, listen up!

Authors of parenting guides, children’s books, and young adult novels know how beneficial a publicity campaign that strategically targets women can be. What better way to market your book to moms than to have an official Mom’s seal of approval? The Mom’s Choice Awards represent a mark of distinction that parents, teachers, librarians, and booksellers trust when selecting quality, family-friendly materials.  Winning a Mom’s Choice Award is not only an honor for an author, but it brings its winners added benefits for their marketing and publicity campaigns, such as product reviews posted to Amazon.com and BN.com, a national media release, cooperative advertising opportunities, promotional opportunities at BookExpo America and ABC Kids Expo, product promotions via the Mom’s Choice Awards website, great discounts on radio, television, and print campaigns, and much more!

The entry deadline for this year’s awards is October 1, 2009. All published books with copyright dates of 2007 to 2010 are eligible. Click here for more detailed information and entry guidelines.