Big Bad Book Blog: Facebook the Future
Have you started Facebooking yet? If not, now might be a good time to start. This week Facebook announced the launch of a groundbreaking new social advertising system.
A key feature of the system is that it allows Facebook users to notify their network of friends whenever they make purchases and recommendations on other participating websites. According to Advertising Age, users will be able to let their network know when they post an item on eBay, rent a movie on Blockbuster.com, or, most importantly, rate a book on Amazon.com.
Another new feature lets businesses and artists build pages on Facebook to connect with their audiences. As I’ve mentioned before, social networks are great for spreading word of mouth and creating online buzz for your book. Go here to set up a book or author page and start networking with fans and friends. Then you can encourage your network to post an Amazon review of your book and broadcast it to their own Facebook friends with the Amazon Book Reviews application.
With this revolutionary social advertising system and its existing partnership with Shelfari (the largest social media site for book lovers), Facebook may soon become the social network of choice for authors.
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There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the first of those three, unless we were to explore some extended metaphor. Get this: YouTube has the eighth largest audience on the Internet, pulling in 55 million unique visitors each month, according to Nielsen/Net Ratings. Read: YouTube’s no fad. Google doesn’t pay $1.65 billion for fads. And fads don’t hold this much book marketing and publicity potential.
Looking to speak directly to readers? Look no further than
Ever wonder what happens to the unsold books sitting in the major publishers’ warehouses across the country once that publisher decides to call it quits on a title? In short, they get the hook. This hook isn’t the one that a roomful of people spend weeks devising to convince the media and public to pay attention to the title in the first place; it’s the one that unceremoniously pulls our featured performer offstage.
Whether you are managing your website by yourself or with the help of a professional web designer, it is important to make sure that your site is optimized to increase its page ranking and overall visibility on search engines.
Looking for potential readers? Internet groups (aka forums, communities, or clubs) can connect you with people who are already discussing topics relevant to your book or area of expertise. Some groups even allow you to post audio, video, photos, polls, links, and calendar events. All you need to do is find them . . . and join them. Here is a list of some of the most popular group sites:



