The Big Bad Book Blog

It’s a cliché of a cliché to talk about how bogus the maxim “don’t judge a book by its cover” is. But for literal-minded book marketers, there could be no worse advice. Strong packaging equals strong sales–and that goes for authors, too. Looking foolish on TV or sounding foolish in the paper or on the radio is a quick and easy way to have people lose interest in your writing. In addition to your physical appearance, you need to monitor how your message comes across in the media; reporters may cut quotes (sometimes altering the entire meaning of your statements) to find a hook. Here are some tips on how to play the media game and make your interviews work for you. continue reading