For Sale: The Price of Advertising in Books
Thursday, November 9th, 2006
Is there a place for product placement in books? With advertisers’ ever-increasing fears about the demise of the thirty-second TV spot, product placement has become a more and more popular way of promoting consumer goods, whether we’re aware of it or not. Books have mostly remained an untapped resource for advertisers, but readers are aware of brands in books. And some publishers and marketers are starting to explore the possibilities that can create. continue reading
