Submit and Get Noticed: Advice from Greenleaf’s Review Desk
Tuesday, January 20th, 2009
Tip #1: Tweak Cover Design Conventions—But Don’t Discard Them Entirely
Business books don’t look like self-help books don’t look like fiction. This may seem obvious to some, but it is a common problem I see when we’re evaluating new books for publication or distribution. When consumers want to buy a business book, for example, they expect certain imagery, fonts, colors, and layout styles, whether they realize it or not. The best-selling business books often use large, simple fonts and bright colors to keep the focus on the title (like this or this).
If your book cover or layout doesn’t make sense for its genre, it could hurt your sales. continue reading
