Web-Map to Social Media, Part 5: Second Life
Wednesday, August 8th, 2007
Feel like you’ve got a handle on Internet promotion of your book? Well, check out Second Life. This isn’t your dad’s MySpace page. Widely touted as fertile ground for marketers of the future, hype over this 3D community has recently reached a fever pitch.
Basically, users download a client that allows them to enter an online world where they can interact in real time with fellow users. The first step is creating an avatar, which, thanks to the detailed appearance-editing options offered by Second Life, can easily turn into a day’s work of deciding things like how bulbous your nose should be or if your character looks good with turquoise skin. You can even try to make your avatar look like you, a great opportunity to drop a few pounds with the drag of a slider. Once you’ve designed yourself and chosen from a pool of whimsical last names, you’re ready to start exploring. continue reading
