45 Tips From the Nation’s Oldest Book Promoter
Thursday, April 5th, 2007
Planned Television Arts, the nation’s largest and oldest book promoter, celebrated their 45th anniversary last month, and in honor of reaching this milestone, we are pleased to offer on their behalf 45 free tips on what authors need to know about getting published, promoted, and distributed. If you have further questions, please contact PTA’s Chief Marketing Officer, Brian Feinblum, at feinblumb@plannedtvarts.com. Please feel free to visit their website and download The Million-Dollar Rolodex, a great publishing resource, at no cost. You can also sign up for their free e-newsletter at the site. And now, the tips. continue reading
It’s the most wonderful time of the year—holiday shopping season. Maximize your exposure and let the holidays work for you. Follow these three tinsel-tastic tips and you can deck the halls with boughs of book sales: 
Public relations, or PR, plays an integral role in the success of any author trying to increase book sales and visibility in the marketplace. No longer the ugly stepsister to advertising, PR has changed its image and is on the rise. For the budget-conscious author, PR is usually the most cost-effective solution for maximum market penetration. Use the tools below to keep your money in your pocket and your book on the shelf: 