Web Map to Social Media, Part 7: As Seen on YouTube
Friday, November 9th, 2007
There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the first of those three, unless we were to explore some extended metaphor. Get this: YouTube has the eighth largest audience on the Internet, pulling in 55 million unique visitors each month, according to Nielsen/Net Ratings. Read: YouTube’s no fad. Google doesn’t pay $1.65 billion for fads. And fads don’t hold this much book marketing and publicity potential.
So, what exactly does YouTube—or at least the technology it employs—mean for book publishing? continue reading



